A company’s reputation is one of the most important deciding factors when potential candidates are searching for new opportunities. This is as important as an attractive salary and benefits package. A study by Betterteam (2024) found that 50% of candidates say they wouldn’t work for a company with a bad reputation – even for a pay increase.
It is vital to build a brand that reflects company values, culture and vision especially when competing for top talent. CIPD’s (2022) report found that 75% of respondents report taking action to improve employer branding. A strong brand can be promoted through social media and the company website. Recruitics (2023) suggests implementing video content improves employer brand strategies due to the human element.
Employee testimonials are vital to your company’s brand and reputation. 83% of job seekers look at reviews and ratings of a company before applying (testimonialhero). This is user-generated content (UGC) and potential candidates will trust this content over anything said directly by the company.
Ensuring employees are happy and engaged will naturally lead to positive reviews and word-of-mouth recommendations. HubSpot (2022) suggests that 92% of consumers believe their friends and family over any kind of advertising. Employee satisfaction can be achieved through career development opportunities, promoting work-life balance and fostering a positive work culture.
According to a study by Cone Communications Millennial, 83% of employees would be more loyal to a company that acknowledges and works to mitigate social and environmental issues. This can be achieved through supporting community initiatives such as supporting local charity events or employee paid time off for volunteer work.
A strong market reputation is critical for attracting top talent and retaining skilled staff. Candidates are looking for more than just a paycheck. They want to work for organisations with strong values, a positive image and a commitment to employee satisfaction.
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