How a Strong EVP Helps You Attract and Retain Top Accountancy Talent
In today’s competitive accountancy and finance job market, a well-defined Employer Value Proposition (EVP) can set your company apart. It’s no longer enough to offer just a competitive salary and cross your fingers that the candidate will accept the role. Candidates are asking deeper, more insightful questions such as “What does this company stand for?” “Will I grow here?” “Do they value employee well-being?”
This is where your EVP (Employer Value Proposition) becomes your biggest asset! Your EVP tells candidates WHY they should choose you over another offer.
What Is an EVP (Employer Value Proposition) we hear you ask?
Well, Employer Value Proposition (EVP) is your unique set of benefits, values and experiences that set your company apart from the rest. Think of it as your internal brand promise. It answers the question:
“Why should someone work here instead of somewhere else?”
Strong EVP reflects your company culture, career development opportunities, work-life balance, leadership style and how you support people in and out of work.
Why EVP Matters in Accountancy Hiring
Well, for starters, it increases offer acceptance rates. When candidates see an alignment between their values and yours, they are more likely to say yes. A study by Gartner explains that a compelling EVP can boost hiring by almost 30% and decrease annual turnover by nearly 70%.
Weak EVP vs Strong EVP: Real Examples
WEAK EVP EXAMPLE:
‘We offer a competitive salary, great team and opportunity for growth’.
Why it falls flat? It’s vague and generic, doesn’t differentiate the company and it’s what every company claims to offer
STRONG EVP EXAMPLE:
“Join a fast-growing finance team where hybrid working, structured development plans, and leadership mentoring aren’t just perks – they’re part of the culture.”
Speak directly to your team and ask them what they enjoy about the company and why they stay. What makes your culture unique? Their answers will surprise you and give you gold.
Get specifics! Provide examples of real growth within the company, real examples of flexibility, recognition and support.
What Makes a Strong EVP in the Finance Sector?
A compelling EVP should cover both emotional and practical benefits. In the accountancy and finance industry, some key components include:
- Work-life balance: Flexibility, remote/hybrid working policies
- Career development: Training, promotions, and upskilling support
- Company culture: Team environment, leadership approach, transparency
- Compensation and benefits: Competitive salary, bonuses, pension, health insurance
- Purpose and impact: Showing how the role contributes to wider business success
How to Strengthen Your EVP (Quick Wins)
If you want to stand out to accountants and finance professionals, try these tips:
- Interview your current team – What do they value most?
- Include EVP elements in job ads – Don’t just list tasks.
- Show real people – Share staff stories on LinkedIn.
- Refine your onboarding – Make sure your EVP matches the experience.
- Communicate EVP in interviews – Don’t leave it to the careers page.
Final Thoughts
A well-crafted EVP gives you a competitive edge in a tight labour market. It signals to candidates and employees that you understand what they want and that you’re building a workplace where finance professionals can thrive.
Ready to improve your Employer Value Proposition and hire smarter in 2025? Get in touch with HireIQ to find out how.
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